Marketing
Awards
Last but not least, if you can get someone to nominate you for an award or 2, the publicity gained can be bankable.
People like the fact that their local store is award winning.
We experienced this first hand and when we won the West Kent Excellence in Marketing Award, our customers lit up the Twittersphere with positive comments.
The local paper also published the winners and as a result our store was seen by tens of thousands of people we could never have reach under normal circumstances.