Marketing
Social media is all about exposure to as many people as possible and Facebook cannot be ignored if you want to grow and retain customers. Set up a Facebook page for your shop and encourage your customers to visit it.
Make sure all of you Facebook friends are aware of your shop page. The goal here is to get as many followers as possible.
We use Facebook almost every day to inform customers of happenings at our shop from stock deliveries to special offers and it works. The nice thing about Facebook is that when someone follows you, they want to be kept informed about your shop. So while you have far less followers on Facebook than Twitter for instance, they are more likely to buy from you.
Research over recent years has proved that video updates on Facebook attract up to 10 times more views that staic image of text only updates so try and use video or animated slideshows wherever possible to grab your viewers attention.