Marketing

Loyalty Cards

Our quiet period is between is between 2pm and 4pm each day so we came up with a loyalty card that offers customers a 5% discount if they shop between those hours Monday to Friday. The offer excludes tobacco products as the margins on those products are too low.

Even though we lose 5% of our margin in those hours for those with a card, it creates a steady flow of customers when we need them. Customers are also like magnets, if your shop has them, others are attracted.

It’s a bit like the empty restaurant situation, one restaurant can be full and bustling whilst the one next door is empty.

Which one would you enter for dinner?

C-Store Success