Marketing

Twitter (See our page Here)

Like Facebook, Twitter should not be ignored. Unlike Facebook however, you cannot simply advertise what is happening in the shop, no one will follow you.

You need to be more subtle, the way Twitter works is to tweet your thoughts on almost anything (not necessarily shop related) throughout the day and hope that one of your many followers pays attention enough to look at your profile or click a link.

When they do, they will see that you run a shop and they may even visit you or your web site. It if far more hit and miss but it is also very easy to gain hundreds if not thousands of followers.

The easiest way to do this is start following as many people as you can within proximity of your shop, lots of them will follow you back and you are away.

I find Twitter to be an increasingly good form of marketing, it enables you to interact immediately with your followers and it provides an excellent platform for community involvement. Many a time, I have tweeted about traffic problems or train delays only to be thanked by customers later.

Remember, its not always about sales, but it is always about good will.

C-Store Success