Differentiators
Bike Rack
If you have a space at the front of your shop, provide a bike rack for cyclists. We recently installed one and it is regularly used. Most cyclists are aware of it through word of mouth.
Cyclists spend money, particularly on Coffee and Cake or Protein Bars. If you have seating available in your store, its worth promoting your shop as a "Cycle Stop" and actively encouraging people to stop and take a breather.
Promote this through your Facebook and Twitter feeds.