Differentiators
Cash Machine
There are 2 types of cash machine you can install in your store and they both have difering benefits.
1. Free Cash Withdrawals
2. Fee per withdrawal
The free withdrawal machines are easiest to get but they require you to fill them with cash. The benefit to you is that as each withdrawal is made, the equivalent is banked into your account helping you to avoid deposit fees.
The other obvious benefit is that it attracts customers.
We used to have one of these but we found we did not have the cash flow to keep it in service all the time. This became a disincentive for customers so we changed to a fee per transaction machine where the machine operator ensures it always has cash available and we get paid 20p per transaction.
Whilst some customers object to the fee, most are happy to have the convenience of an always available cash machine in their community.
We advertise the fact that we have a cash machine available and it attracts new customers in much the same way as the free machine did.