Differentiators

Gift Certificates

Offer gift certificates for sale.

The benefits are:

• Cash Flow, you get the money up front
  

• New customers and greater awareness of your store
  

• Increased sales
  

• Most certificate presenters over spend
  

• Free Money (30% of gift certificates are never presented)
  

For gift certificates to work, you need to have a wide range of goods and services on offer. It is better to have a large and diverse range with only a few of each item than a small range that is over stocked.

C-Store Success