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High Margin Items
It is always good if you can find a product that is both popular and high margin, in our case it is Coffee and Hot Food in the form of Pies, Pasties and Sausage Rolls.
I cannot recommend highly enough offering quality bean to cup coffee in your store. We have a 2 machines and they make as good a coffee as you will find anywhere and we sell approximately 70 cups a day.
Our machines are fully automated and the customers serve themselves, which they all like.
Coffee can offer you very high margins compared to other stock items so it does not take too long for it to start paying for itself.
We often give regulars free coffee which has a high perceived value but is not too costly for us. So it is a great low cost way to generate mountains of good will.
Coffee also smells great and many people comment on the lovely smell as they enter the store.
All year long we offer Croissants, Pain au Chocolate, Brownies and Flapjacks and in the colder months we have a food warmer to provide hot Pies, Pasties, Slices and Sausage Rolls.
This is incredibly popular amongst builders and the like and also provides high margins.
Sometimes in the order of 50% plus.