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Local Produce and Products
People love locally produced produce and products and they are prepared to pay a premium for them. We have 24 local suppliers at our shop from within a radius of 12 miles and this number is growing.
Local products produce goodwill in 4 ways:
- It shows the locals you are prepared to invest with the people they care about
- The people you buy from in the local community will talk about your shop
- Suppliers will recommend you to others
- Word of mouth is still the best form of marketing ever invented
Sales margins on local products are usually higher than commercial goods and the sale price of local products is usually higher so the margin applied produces more profit for your store.
Local products can be almost anything, some of what we stock are: