Do

Unique Lines

Another way to increase your loyal customer base is to offer unique product lines that cater to a small but growing part of the population.

These include things like:

• Gluten Free Pasta
  

• Other gluten and Wheat Free products
  

• Soya Milk
  

• Oat Milk
  

• Diabetic Ice Cream
  

• Sugar Free Products (Soft Drinks etc)
  

• Caffeine Free products (Coffee, Tea, Soft Drinks)
  

It is surprising just how many people use these products and if you stock them regularly, you will have repeat customers for life.

A short tale that is interesting in that we gained a loyal customer in a very simple way. A customer was lamenting the fact that the big stores no longer stocked small jars of Boveril and he was forced to buy more than he needed.

We promised to stock the small jars even though no-one had ever asked for them before and since doing so, he returns week on week not just for Boveril but other lines as well. It is a good example of providing what the customer wants and treating them as a special case.

Don’t be afraid to ask people what they want you to stock, it is amazing the good will you get by listening to their wants and needs and then following through on provision of those items.

C-Store Success